wefashion.com

Design direction for WE Fashion's e-shop and delivery packs.

WE Fashion's identity has been evolving for the last few years already, always in a logical and natural manner, using the same foundation and attitude as the compass for every step we take in this journey.
wefashion.com is a good example of where the brand stands today versus 6 years ago when we launched it. Same conversational style, slicker / subtler type design, more focus on style and photography (under direction from Frank Dresen at WE). Slowly shifting from fashion retailer to fashion brand.
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