Building a brand from scratch, from naming to detailing, that is, on top of being a founding partner, what the Brightamin® adventure is about. A smart application to food supplement for kids demanded a fresh approach to branding in the category.

Vitamins your kids will love. That's Brightamin!
Bold, colourful, friendly and accessible. This newly launched brand will touch mum's heart with it's smart approach to food supplement and catch the younsters' attention with it's vibrant cast of "B" characters.
As a co-founder, Begin built the brand from scratch and crafted all visual and verbal expressions, from naming to detailing.
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