Fresh Daily
A range of underwear for every hour of every day.
WE Fashion was looking for one handwriting across all their basic essentials. An integrated brand experience that would be impactful and attractive, would trigger impulse purchase and facilitate re-order.
Using "Freshness" as a creative territory, we've explored out-of-category references to fresh, bright and clean packaging. After an exciting journey in the "clinical" world, we landed in the food corner. Soup-like sealed packs would become the signature of WE Fundamentals.

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